Appendix 4 (Part II) - Research into IPC Media

IPC Media

1. IPC own these magazines: NME, Uncut and Guitar and Bass.

2. Their main sub-genres are rock/indie. They appeal mostly to mainstream audiences. This is to maximise their profits because more people will be interested in them so they are more likely to buy them.

3. NME - £2.20 per issue.
NME appeals to a mainstream audience, around the ages 16-24, both male and female audience
ABC figures - 48,459
NME also have a TV channel, an awards show, website, NME clubs, radio station and NME Tour, these all work together to promote each other - this process is called synergy.

Uncut - £4.30 per issue.
Uncut magazine appeals to a niche audience and appeals more to men than women.

Guitar and Bass - £3.95 per issue.
Guitar and Bass appeals to a niche audience of guitar/bass players. Its target audience is 75:25 male:female.